Never lose customers to voicemail again.
Let AI assistant answer calls instead of your boring voicemail.
Capture more leads. Get a summary via SMS.
118 owners rely on Prim Assistant
Trusted by over 100+ small business owners in the UK.
Call Prim and hear it in action
Prim Air Conditioning London
10+ years in business · London, United Kingdom
On-site services · Online estimates
Try asking:
- My water heater needs to be replaced, when could you come?
- I'm interested in an AC tune up. Could you let me know how much that would be?
How it works
You miss a call
AI Assistant picks up, just like a friendly human assistant. No more customers lost in voicemail.
AI assistant talks for you
Following your instructions, it asks the caller information, what they are looking for and more.
You receive a SMS summary
After the call you get a full summary of the conversation.
Prim AI Voicemail vs. Alternatives
| Prim | Voicemail & call-back | Outsourced call centre | |
|---|---|---|---|
| Answered calls | 100% on 1st-ring, 24/7 | 80% never pick up a callback | Miss after-hours & peaks, drops on hold |
| Caller experience | Natural, friendly | Delayed | Scripted, not genuine. |
| Knowledge | Knows your services & pricing | You re-explain everytime | Generic script |
| Languages | English + 20 languages | Only yours | Limited |
| Setup | Set up by phone in minutes | - | Contract needed |
| Cost | $0.20/min (pay only real calls) | Your time | $2.00/min |
Sort your phone with AI voicemail
of missed callers are ready to get a quote.
customers won't call back — they'll ring your competitor next.
average value of a phone lead in UK home services.
Pricing
Free
Best for individuals or testing the service.
$0
Book a 15-minute demoBusiness
Perfect for teams and growing businesses.
Custom
Book a 15-minute demoOnly real calls are billed. Spam and quick hang-ups are not charged.
"I set Prim as my voicemail. It chats with callers, collects the job details, and texts me the summary. I switched it on once and haven't missed a booking since."
Gareth Hughes
Hughes Heating Services
12+ years in business
Frequently Asked Questions
How fast does it answer?
Once a call goes into voicemail it's instantly answered by Prim. 24/7. No hold music.
What languages are supported?
English + 20 other languages; Prim switches automatically to match the caller.
Can I update the script later?
Yes. Call Prim anytime, give new instructions, and changes go live instantly.
Does Prim screen spam?
Absolutely. Known spam, robocalls, and sub-10-second hang-ups are filtered out and never charged.
Is caller data secure?
All call data is encrypted in transit and at rest; summaries go only to your verified phone number.